Naïf is designed in Montreal where they have their own brick + mortar shop. Each collection provides women with classic pieces that can be worn day to night. Quickly the brand is being recognized for its quality, fresh colours and fair price. Naïf prides themselves on being an “affordable luxury”. Naïf not only includes pieces that will fill those wardrobe voids, but offers staples that are made to last with years of wear. Their fabrics are carefully chosen to provide the highest level of quality and softness and each colour chosen is unique and created by their in-house design team.