A note from our founder

When I embarked on my wholesale journey with Jade in 2002, my primary goal was to discover new, emerging Canadian brands. I concentrated on Women owned and brands that brought something distinctive and unique to differentiate myself from other businesses in wholesale. I was able to define my path into more than just fashion by adding lifestyle brands. Each of our brands has a story and we find connection when we can align our relationships with the brands that share the same purpose and passion. The mission is simple; find your passion, define your path, align your values, and connect to your community. Raising two daughters and a primarily female-based business has taught me about the power we all have as women to blaze our own trail and foster a sense of unity within a collective.